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In This Issue 
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Last Week in Review: Summer Rates Return
Forecast for the Week: Will History Repeat Itself?
View: Social Media Marketing Tips
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Last Week in Review
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"We want what we don't have, be careful what you ask for"... Everclear
As it pertains to low rates "Be careful what you ask for" - it will likely take pain, chaos, fear and uncertainty to get them.
This past Thursday, thanks to uncertainty around the U.S. and China trade deal, fear of slowing global economic growth, a roughed-up Stock market and the likelihood of fewer Fed rate hikes, the Bond market and home loan rates hit their best levels in three months.
On Friday, the Labor Department reported that 155,000 jobs were created in November, a bit less than expectations of 189,000. The labor market remains incredibly strong and wages are rising at fastest pace in a decade.
Low rates coupled with a solid labor market and rising wages make for great home purchase conditions.
It appears the highest home loan rates for 2018 are behind us and with low inflation and low bond yields in Europe and Asia, our home loan rates should not go too high for the foreseeable future. That is great news as we head into 2019.
If you or someone you know has questions about home loans, give me a call. I'd be happy to help.
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Forecast for the Week
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The Bond market, while at three-month highs, are starting the week right near a strong technical barrier (see chart below) which has prevented further rate improvement in the past.
The last time Bond prices were at current levels, they moved lower pretty quickly causing interest rates to spike higher.
If history repeats itself, last Thursday's intra-day and multi-month low may serve as a near-term bottom in rates.
There is a slew of important economic reports set for release which can keep the volatility going, including the Consumer Price Index (CPI) which gives us a reading on consumer inflation.
What will be interesting to follow is how the Bond markets react to a total of $78 billion in Treasury Notes and Bonds being sold this week with yields near 3-month lows. If investors dont like the lower yields and the auctions dont do well, rates may tick higher.
Reports to watch:
- The wholesale inflation reading Producer Price Index will be released on Tuesday with the more critical Consumer Price Index on Wednesday.
- The other key report to watch will be Friday's Retail Sales Report.
Chart: Fannie Mae 4.0% Mortgage Bond (Friday, December 07, 2018)
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The Mortgage Market Guide View...
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Tip: 3 Foolproof Social Media Marketing Tips
The social media scene can be overwhelming. When you're implementing social media in your marketing strategy, it helps to know where to start. As more and more consumers turn toward social media for company reviews, information, and questions, it becomes one of the most effective ways to get in front of potential home buyers.
- Choose the right platform. Should you focus on Facebook? Instagram? Twitter? Pinterest? Not every platform will work for every business type and brand messaging. You should choose based on what your customers are using, and a platform you feel comfortable utilizing.
- Get comfortable. Once you decide between Facebook, Instagram, Twitter, or any other platform, you'll need to be comfortable engaging your customers. You will need to interact with your client base on a regular basis. This means engaging at all levels, including regular posting, responding to comments, and answering questions.
- Learn how to optimize. Using social media will not guarantee results. You'll need to learn how to optimize your strategy. Always use a real and professional photo so your clients can make that human connection and you can begin to build trust. Also, link to your website and make contact information readily available.
Optimizing your social media profiles, choosing the right platforms, and consistently posting and engaging with your client base are all critical tips to follow to get the most out of your social media marketing.
Sources: Forbes, mConnexions
Economic Calendar for the Week of December 10 - December 14
Date
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ET
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Economic Report
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For
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Estimate
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Actual
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Prior
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Impact
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Tue. December 11
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08:30
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Core Producer Index
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Nov
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NA
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0.5%
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Moderate
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Tue. December 11
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08:30
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Producer Price Index (PPI)
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Nov
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NA
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0.6%
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Moderate
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Wed. December 12
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08:30
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Consumer Price Index (CPI)
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Nov
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NA
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0.3%
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HIGH
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Wed. December 12
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08:30
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Core Consumer Price Index (CPI)
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Nov
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NA
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0.2%
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HIGH
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Thu. December 13
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08:30
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Jobless Claims (Initial)
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12/08
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NA
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NA
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Moderate
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Fri. December 14
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08:30
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Retail Sales
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Nov
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NA
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0.8%
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HIGH
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Fri. December 14
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08:30
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Retail Sales ex-auto
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Nov
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NA
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0.7%
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HIGH
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