Tip: The Power of Podcasts
Podcasts are one of the hottest mediums being used in marketing today. Regular podcast listeners will tune in to up to five hours of podcasting a week. Why are podcasts becoming more and more popular? As your clients' daily lives become more hectic, multitasking becomes even more vital. That means absorbing information while working out, relaxing on the couch, or during their daily commutes.
Being interviewed as a guest on a podcast is a fantastic way to help boost your personal SEO and convey your brand image to a wide range of potential clients in a short period of time. To make the most of a podcast interview, always make sure:
- The information you provide is interview-worthy, easy to understand, and valuable.
- The podcast topic is a good fit with your brand image and that you're providing information to an audience in your target market.
Podcasts can not only be used to boost your personal brand, but they can also be a great way to interact with potential clients, help build yourself up as an expert in the industry, show your confidence, and even help build up your social media following. The best part is that you don't have to have a degree in marketing or journalism to be effective in a podcast. Unlike other media, podcasting is meant to be informal, interactive, and informational.
Creating podcasts or being a guest on them is an excellent way to establish trust, get your name out as an expert in the industry, and build up your personal brand. Loyal listeners can quickly turn into loyal customers.
Sources: Huffington Post, Search Engine Land
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